This is based on the principle of reciprocity. If you review your guests first, they'll see that they were reviewed, open it out of curiosity, and most likely respond. This is even more effective if you send out a reminder in follow up to your review. If you use property management software (PMS), you can automate your guest reviews to ensure this gets done after each check-out. Depending on your PMS, simply load up pre-written guest review templates. Once a guest checks out and you've made sure the property was left in good working order, the PMS will leave a guest review. host reviews templates for airbnb
When you notice higher vacancies, invite a friend or family member to stay for a night from a real account during the gap days (also called 'orphan days').
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