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Crazy FB Marketplace "Buyer" flips out when she doesn't get her way
Singh said the government is also looking at a clampdown on product placements in movies, which is a new way of surrogate advertising. "I saw the movie Darlings on Netflix, and there were some 20 products placed there, which is a new surrogate way of advertising - this is a new challenge for us," he said. On surrogate advertising of categories such as liquor and tobacco, the government has written to alcoholic beverage industry bodies, the CII and Ficci, and broadcasters last week, asking them not to encourage surrogate ads.
The government has finalised a draft framework of standards on how to counter fake reviews and unverified star ratings on ecommerce websites, and travel and hotel bookings platforms, and is currently in consultation with ecommerce platforms for a consensus on the matter, Rohit Kumar Singh, secretary, department of consumer affairs, said in an exclusive interview with ET's podcast series, The Morning Brief.
